Regularly publishing search engine optimized (SEO) content that engages your target audience is an ongoing challenge. This has led the content teams to get their content developed from external sources. Two of the popular choices available to them are partnering with...
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Mutual Funds: Demystifying Scheme Related Documents
When it comes to mutual funds, there's a famous disclaimer in every advertisement: "Mutual fund investments are subject to market risk. Read all scheme related documents carefully." In this blog, we'll uncover the secrets hidden within these documents and show you how...
Financial content: Does your audience crave something different?
Roopa followed her friend's advice and subscribed to a financial brand's newsletter. Her intention was to stay updated on the latest happenings in listed companies that could impact her investments. Since Roopa has a 9 to 5 job, she prefers concise and straightforward...
How to create interactive financial content? Don’t just speak, listen
The financial content space has considerably changed over the past few years. It has moved from audiences looking for financial content, to content creators fighting to catch audiences’ attention. This has started the struggle to get to the top of search lists and...
Start with ‘why’. Why do people read financial content?
Mr. Sharma wanted to start investing for his retirement. However, he needed more information about the products or processes before making a decision. He was curious about doing it through DIY (do-it-yourself), so he surfed through the vast ocean of financial content...
English English English! Importance of localisation in financial content
Using local language to connect with your target audience is vital. Localisation of financial content can help you generate better decision simplicity for your products or services. Content created by financial companies, aka...